Money Blogger Profile: WiserWealthier

UK Money Blogger Carl Lincoln of WiserWealthier

All about… WiserWealthier


Carl Lincoln can see the future of personal finance blogging, and it’s nothing like the web log of days gone by. Carl’s blog/vlog WiserWealthier offers the guidance of an expert with the helping hand of a friend. We found out a bit more about the motivating man in front of the camera.


Tell us about your blog.

There’s plenty of financial experts out there; sometimes you just need a friend. I started Wiser Wealthier to give people short, easy tips to get them fired up about taking action on their personal finances. Since then it has become much more than a series of quick ‘kick up the bum’ videos – there are deeper conversations around making and saving money.

Why do you write about money?


I’ve always done lots of things myself to get better financially and my aim is to help others to realise that it’s a journey of continual learning and improvement for all of us (even the so-called experts). A lot of my videos are about things I’m trying and discovering and I think seeing someone actually doing this stuff shows people it’s not that hard.


How did you start blogging?

I’ve always wanted to create but have never worked out exactly what I might focus on. Towards the end of my time in a fantastic but financially restricted job I launched Wiser Wealthier in order to demonstrate my marketing skills in a way that benefited others. When the videos started getting popular I made the decision to do it full time and I can safely say it’s the best decision I’ve ever made!

What’s your most popular post and why?


My most popular post so far (comments-wise) is ‘Black Friday 2016, Why I couldn’t give a shit’. I’m sure the sweary title got some people’s opinion but it also resonated with a lot of people who had been enticed into sales in the past. Within the blog I discuss the reasons why Black Friday (and other generic sale periods) aren’t actually the best times to get good deals and give some ideas of better ways to spend your time.

In terms of videos, by far and away my recent video defending Martin Lewis after some people had tried to ‘out’ him for being a millionaire has been my most popular. He saw it himself and shared it with his audience which means that it got over 1000 YouTube views in one night!

What’s your favourite post you’ve written and why?

I’m really proud of getting people to take action on their finances during January with my #WiserWealthierWinner competition blog. It really got people talking and I had some fantastic entries which I featured in the blog announcing the winner. People did all sorts of things from making a few quid on eBay to saving hundreds of pounds on their bills – all inspired by this blog.

What’s your number one money tip?

Know where you are now before you set goals and try to make changes. All too often I meet people who say they want more savings or want to earn X amount more per month but they don’t actually know where their money is going now. If you’re honest with yourself (which can be painful) and spend some time running the numbers you’ll be surprised what you will find out.

What’s your top blogging tip?

VIDEOS! Most of what I do is video related and there is no question that video content gets a much higher level of engagement than anything else right now.

Why are you part of UK Money Bloggers?

I stumbled across the community when I first started making my videos and since then have become quite an active member. Everyone is so helpful and there are people in there just starting out as well as seasoned bloggers, all with different strengths and experience, and all doing their best to help one another – there is no sense of competitiveness at all and I love that!

Who are your three favourite UK Money Bloggers?


Narrowing it down to three is SO hard but because I love videos, three that stand out in this space are Cora Harrison, Emma Drew and Emma Mumford – that’s not to say the rest aren’t great too of course!


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