Which bloggers are in with a chance of winning a SHOMO award?
The SHOMOs are the UK Money Bloggers’s community annual awards, with the first ceremony taking place in 2015.
Like many other events over the last 12 months, the 2020 #SHOMOs awards were hit by the pandemic. Originally the winners were to be revealed at the annual Show Me The Money Bloggers conference in September 2020, then at the rearranged event in March 2021. Sadly lockdown restrictions meant neither could take place.
So we’ve made the decision to take it online, and will announce all the winners in late March 2021. But to get winners, you also need the finalists!
How the shortlists were decided
As always, anyone could nominate their favourite content – from blogs to podcasts to YouTube to social media. It didn’t matter how many nominations a blogger received, they needed just one to make the longlist.
Once a few ineligible nominees were removed, the longlists were shared with members of the community – who all got to vote for their top six in each category. This was a very different approach to shortlisting to normal – dictated by the pressures of lockdown. For the 2021 awards we hope to return to a panel-led process.
The 2020 SHOMOs shortlists
Best New Money blog
One for the newbies. As long as the blog is about money and was started between March 1st 2019 and May 31st 2020, it’s in with a shout.
| alieshia.com |
| Jordoncox.com |
| savelikeabear.co.uk |
| skilledfinances.com |
| staposthriftylifehacks.co.uk |
| the-twenty-per-cent.com |
| youngfunandthrifty.com |
Best Money Saving blog
The site that helps you spend less and regularly cuts your costs through tips, deals, competitions, coupons or freebies.
| becleverwithyourcash.com |
| jordoncox.com |
| katiesaves.com |
| lookingafteryourpennies.com |
| savvyinsomerset.com/ |
| skintdad.co.uk |
Best Money Making blog
These blogs have the tricks and tips to boost your budget.
| beemoneysavvy.com |
| boostmybudget.com |
| lookingafteryourpennies.com/ |
| skintdad.co.uk |
| thehumblepenny.com |
| thriftylondoner.com |
Best Personal Finance blog
These bloggers should know their stuff – and help you make decisions when saving and managing money, covering topics such as banking, bills and savings.
| becleverwithyourcash.com |
| debtcamel.co.uk/ |
| mamafurfur.com |
| mrsmummypenny.co.uk |
| muchmorewithless.co.uk |
| thehumblepenny.com |
Best Frugal & Thrift blog
One for the blogs that help you spend as little as possible, these bloggers help readers get by with thrifty tricks and frugal tips.
| ecothriftyliving.com |
| katiesaves.com |
| muchmorewithless.co.uk |
| savvyinsomerset.com |
| thefrugalcottage.com |
| thriftymum.com |
Best specialist money blog (Food)
Filling the fridge is a big expense, which is where the frugal foodies can really help us dish up tasty meals on a budget.
| frugalfamily.co.uk |
| katykicker.com |
| savvyinsomerset.com/, |
| shoestringcottage.com |
| skintchef.co.uk |
| thriftylesley.co.uk |
Best specialist money blog (Finance)
This new award celebrates the blogs that provide insight and support to a specific financial area. From debt to financial independence to consumer rights.
| alieshia.com | Disability |
| bronni.co.uk/ | First Time Buyer |
| debtcamel.co.uk | Debt |
| monethalia.com/ | FIRE |
| thecomplainingcow.co.uk/ | Consumer |
| thehumblepenny.com | FIRE |
Best specialist money blog (Investing)
This is the serious stuff. Who’s helped you make the big decisions on investing and your future?
| mamafurfur.com |
| muchmorewithless.co.uk |
| the7circles.uk |
| thefrugalcottage.com |
| thehumblepenny.com |
| themoneyprinciple.co.uk/ |
Best specialist money blog (Lifestyle)
Another category that recognises niche money bloggers, these finalists have cornered the market in money blogging for a specific lifestyle audience.
| cordbusters.co.uk |
| ecothriftyliving.com |
| muchmorewithless.co.uk/ |
| lookingafteryourpennies.com/ |
| superlucky.me |
| thriftylondoner.com/ |
Best specialist money blog (Family)
Family finances are a popular topic for readers and these blogs help you make the most of your budget while raising kids.
| frugalfamily.co.uk |
| katykicker.com/ |
| mrsmummypenny.co.uk |
| skintdad.co.uk/ |
| thefrugalcottage.com/ |
| thriftymum.com/ |
Best money broadcaster (podcasts)
These are the money and finance podcasts you can’t stop listening to. As with our blogging categories it’s the independents we’re looking for here.
| Cash Chats (Be Clever With Your Cash) |
| Conversations of Money |
| In Her Financial Shoes |
| Meaningful Money. |
| Money to the Masses |
| Pennies to Pounds |
Best money broadcaster (video)
These finalists make a difference to your finances via video on platforms such as YouTube and IGTV.
| Andy Clever Cash |
| Conversations of Money |
| Looking After Your Pennies |
| Mamafurfur |
| Panda Boss |
| The Humble Penny |
Best money influencer (Over 10,000 followers)
For those with 10,000+ followers on a single platform.
| Looking After Your Pennies (Tik Tok) |
| Lotty Burns (Twitter) |
| Money Medics (Instagram) |
| My Frugal Year (Instagram) |
| Reduce Your Supermarket Spend (Facebook) |
| The Money Fox (Instagram) |
Best money micro-influencer
Recognising the social media influencers with less than 10,000 followers on their chosen platform.
| Looking after your Pennies (Instagram) |
| Money Whisperer (Instagram) |
| Mr Money Jar (Instagram) |
| The Frugal Cottage (Instagram) |
| Thrifty Londoner (Instagram) |
| Your Best Friends Guide to Cash (Facebook) |
Finalist badge:
If you are a finalist you can download this badge and add it to your blog or social media. Please link to this page from the image, and mention & tag UK Money Bloggers in any social posts.
