The best UK Money Bloggers 2021 – SHOMOs winners revealed

Find out who picked up one of the 2021 SHOMO awards.

Once again Covid forced us to go online with a virtual ceremony, a little later than planned. But we’ve finally been able to recognise the best independent money and personal finance content creators in the UK from 2021.

Across 14 awards celebrating the full spectrum of money blogs, podcasts, YouTube and social media, judges selected a winner and runner-up.

Here’s the full list of results, alongside the names of the other finalists.

The 2021 SHOMOs winners

Best New Money blog

One for the newbies. As long as the blog is about money and was started between June 1st 2020 and September 31st 2021, it’s in with a shout. (WINNER) (RUNNER UP)

Best Money Saving blog

The site that helps you spend less and regularly cuts your costs through tips, deals, competitions, coupons or freebies. (RUNNER UP) (WINNER)

Best Money Making blog

These blogs have the tricks and tips to boost your budget. (RUNNER UP) (WINNER)

Best Personal Finance blog

These bloggers should know their stuff – and help you make decisions when saving and managing money, covering topics such as banking, bills and savings. (WINNER) (RUNNER UP)

Best Frugal & Thrift blog

One for the blogs that help you spend as little as possible, these bloggers help readers get by with thrifty tricks and frugal tips. (RUNNER UP) (WINNER)

Best specialist finance blog 

This award celebrates the blogs that provide insight and support to a specific financial area. From debt to financial independence to consumer rights. Debt Ethical Consumer Consumer (WINNER) FI UP) Debt

Best investing blog

Who’s best helped you make the big decisions on investing your money? (WINNER) (RUNNER UP)

Best money & lifestyle blog

Another category that recognises niche money bloggers, these finalists have cornered the market in money blogging for a specific lifestyle audience. Ethical Tech Travel (WINNER) Comping (RUNNER UP) Food Minimalism

Best family money blog

Family finances are a popular topic for readers and these blogs help you make the most of your budget while raising kids. (WINNER) (RUNNER UP)

Best money podcaster

These are the money and finance podcasts you can’t stop listening to. As with our blogging categories it’s the independents we’re looking for here.

Cash Chats (WINNER)
In Her Financial Shoes
Meaningful Money (RUNNER UP)
Prosperity Project
Secrets To Savings
The Wallet

Best money YouTuber

These finalists make a difference to your finances via video on YouTube.

Andy Clever Cash (RUNNER UP)
Anna Panda Boss
Shoestring Jane
The Humble Penny
The Subtle Investor (WINNER)

Best Instagram or TikTok influencer

Influencers are making a huge impact on Instagram and TikTok, but who’s best? (WINNER) (RUNNER UP)

Best Facebook, Twitter or LinkedIn Financial Influencer

The original super social platforms can still reach a huge number of people and help them with their finances. Here the the groups, pages and accounts that made the shortlist.

Debt Camel – (WINNER)
Faith Archer – (RUNNER UP)
Lady Janey –
Lynn Beattie –
My Second Hand & Frugal Life – –

Best new financial influencer

Recognising the social media influencers who started since June 2020.

Miss Personal Finance:
Fast Track:
Dafydd Morse: (RUNNER UP)
Jason Mountford:
Matt Brighton: (WINNER)
All The Honeys:

People’s Choice awards

These final two awards are voted for my readers and followers from alist made up of every single nominated blog and channel.

Shoestring Cottage (WINNER) People’s Choice Blog

LadyJaney (WINNER) People’s Choice Influencer


WINNER badge:

If you are a winner you can download this badge and add it to your blog or social media. Please link to this page from the image, and mention & tag UK Money Bloggers in any social posts.


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