2018 SHOMOs – The finalists

SHOMOs awards 2018

The finalists for the UK Money Bloggers’ annual awards – the SHOMOs – have been decided, and we and we can reveal the name of the blogs competing for 13 of the 17 awards.

The winners will be announced at our annual conference in London on 17th November 2018.

How the shortlists were decided

Bloggers and readers could all nominate any independent blogs for whichever categories they wanted. All those longlisted for a category were checked for eligibility and split into four groups. The two co-chairs of the SHOMO award, Karyn Fleeting (Miss Thrifty) and Andy Webb (Be Clever With Your Cash), were joined by three different members of the SHOMOs committee for each category. A total of 12 bloggers form the committee in addition to Andy and Karyn.

To ensure independence, committee members could not shortlist a category they were longlisted for, and Karyn and Andy withdrew their blogs from contention on all categories.

The 2018 Shortlists

Money blogger of the year Sponsored by Quidco.

There’s no shortlist yet for this category. The judges will pick a winner from all the winning blogs.


People’s choice award Sponsored by Yolt

All 83 blogs which were entered for the awards are contenders for the People’s Choice, voted for by the public. You can see a list of all those blogs here. Voting will start in late September.


Best personal finance blog Sponsored by Sainsbury’s Bank


Best money saving blog Sponsored by Experian


Best money making blog Sponsored by Schroders


Best investment blog Sponsored by Schroders


Best money podcast Sponsored by Schroders


Best new blog Sponsored by Lansons PR


Best parenting and money blog Sponsored by Awin

Best designed blog Sponsored by Widgetmaker


Best frugal & thrift blog Sponsored by Idealo


Best money vlog Sponsored by Idealo

Emma Drew
Mama Furfur
Mini Millionaire

Money Saving Mum
Money Tree Man
Stupid is the Norm


Best money social media Sponsored by PensionBee

Coupon Mama
From Pennies to Pounds
Frugal Family
Lotty Earns
Mum’s Savvy Savings
Skint Dad


Best frugal food blog


Best specialist money blog Sponsored by OneDox


SHOMOs success of the year

Helen Dewdney (aka the Complaining Cow) for building the profile of bloggers and the community in the press
Sara Williams (Aka Debt Camel) for the Payday Loan refund campaign
Emma Drew for encouraging and supporting a new group of money bloggers through her #MyBlogMyBusiness programme
Nikki Ramskill (Aka Female Money Dr) and Emma Maslin (Aka The Money Whisperer) for making an international impact
The community for the Reverse Advent Calendar campaign
The Money Freak team for encouraging conversation and community


Money blog post of the year Sponsored by Rathbones


Debt Camel – SMI is now only given as a loan – should you agree to this? –
From Pennies to Pounds – Managing Your Finances as a Newly Single Mum (or Dad)  –
Lotty Earns – Are Avios points worth it? Can you really get free first class flights? –
Ruth Makes Money – 8 Dark Truths About Human Psychology To Explode Your Blogging Income –
The Humble Penny – Achieving Financial Independence As A First Generation Immigrant –
 The Female Money Doctor for the UK Money Bloggers Blog – More women in power will improve the economy of the world  –



Best company, charity or brand money blog, sponsored by Multiply

This category will be voted for by the UK Money Bloggers community.

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2 thoughts on “2018 SHOMOs – The finalists

  1. Congratulations to all the bloggers whose blogs have been shortlisted! A special shout out to the organisers and to those who helped in the process of coming up with the shortlists. I look forward to hearing the results. The sponsors look like a great bunch too, so thanks to them as well. We are especially chuffed to be shortlisted and are also happy to be able to share in the next exciting months!

  2. Really exciting stuff! Congrats to everyone who made the shortlist and those considered.

    Many thanks to the judges for all the time spent doing all the behind the scenes work. And to the sponsors for making this all happen.

    See you in November. Goodluck!

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