The winners for the UK Money Bloggers’ annual awards – the SHOMOs – were announced on 17th November at the SHOMO awards ceremony in London.
How the winners were decided
Most categories were judged by a panel of four: a money blogger from the SHOMOs committee, a personal finance journalist, a representative of the category sponsor and one of the SHOMOs’ co-chairs.
The People’s choice award was voted for by blog readers, while Best company, charity or brand money blog was voted for by the UK Money Bloggers community.
Money blogger of the year was chosen by the co-chairs and main SHOMOs sponsor from all the winning entries.
The 2018 winners!
Money blogger of the year Sponsored by Quidco.
WINNER: Naomi Willis of Skint Dad
SHOMOs success of the year
WINNER:#FoodBankAdvent
RUNNER UP: Emma Drew
ALL FINALISTS:
| Helen Dewdney (aka the Complaining Cow) for building the profile of bloggers and the community in the press |
| Sara Williams (Aka Debt Camel) for the Payday Loan refund campaign |
| Emma Drew for encouraging and supporting a new group of money bloggers through her #MyBlogMyBusiness programme |
| Nikki Ramskill (Aka Female Money Dr) and Emma Maslin (Aka The Money Whisperer) for making an international impact |
| The community for the Reverse Advent Calendar campaign |
| The Money Freak team for encouraging conversation and community |
People’s choice award Sponsored by Yolt
WINNER: Skint Dad
All 83 blogs which were entered for the awards are contenders for the People’s Choice, voted for by the public. You can see a list of all those blogs here.
Money blog post of the year Sponsored by Rathbones
WINNER: Debt Camel – SMI is now only given as a loan – should you agree to this?
RUNNER UP: Lotty Earns – Are Avios points worth it? Can you really get free first class flights?
ALL FINALISTS:
Best personal finance blog Sponsored by Sainsbury’s Bank
WINNER: The Money Whisperer
RUNNER UP: The Humble Penny
ALL FINALISTS:
| debtcamel.co.uk/ |
| mamafurfur.com |
| muchmorewithless.co.uk |
| thehumblepenny.com |
| themoneywhisperer.co.uk |
| yourmoneysorted.co.uk/blog/ |
Best money making blog Sponsored by Schroders
WINNER: Emma Drew
RUNNER UP: The Humble Penny
ALL FINALISTS:
| boostmybudget.com/ |
| emmadrew.info/ |
| poundsandsense.com |
| ruthmakesmoney.com/ |
| thehumblepenny.com/ |
| timeandpence.com |
Best investment blog Sponsored by Schroders
WINNER: The Money Principle
RUNNER UP: The Escape Artist
ALL FINALISTS:
| monevator.com |
| moneynest.co.uk/blog/ |
| skintedmintedmum.co.uk/ |
| the7circles.uk/ |
| theescapeartist.me/ |
| themoneyprinciple.co.uk/ |
Best new blog Sponsored by Lansons
WINNER: Your Best Friend’s Guide to Cash
RUNNER UP: The Female Money Doctor
ALL FINALISTS:
| capitalmatters.co.uk |
| charlottemusha.co.uk/ |
| ruthmakesmoney.com/ |
| thefemalemoneydoctor.com |
| thehumblepenny.com |
| yourbestfriendsguidetocash.co.uk/ |
Best family and money blog Sponsored by Awin
WINNER: The Money Whisperer
RUNNER UP: Savings for Savvy Mums
ALL FINALISTS:
| family-budgeting.co.uk |
| mumssavvysavings.com/ |
| savings4savvymums.co.uk |
| skintedmintedmum.co.uk/ |
| themoneysavingmum.com |
| themoneywhisperer.co.uk/ |
| thriftymum.com |
Best money saving blog Sponsored by Experian
WINNER: Skint Dad
RUNNER UP: Lotty Earns
ALL FINALISTS:
| emmadrew.info |
| householdmoneysaving.com |
| lottyearns.co.uk/ |
| muchmorewithless.co.uk/ |
| savvyinsomerset.com/ |
| shoestringcottage.com |
| Skintdad.co.uk |
Best frugal & thrift blog Sponsored by Idealo
WINNER: Savvy in Somerset
RUNNER UP: The Frugal Cottage
ALL FINALISTS:
| frugalfamily.co.uk |
| joleisa.com/ |
| savvyinsomerset.com/ |
| thefrugalcottage.com |
| thefrugalfox.org |
| thewalletmoth.com/ |
Best frugal food blog
WINNER: Diary of a Frugal Family
RUNNER UP: Thrifty Lesley
ALL FINALISTS:
| frugalfamily.co.uk/ |
| mattscafe.co.uk |
| muchmorewithless.co.uk/ |
| shoestringcottage.com |
| supersavvyvegan.uk |
| thriftylesley.com/ |
Best specialist money blog Sponsored by OneDox
WINNER: Super Lucky Me
RUNNER UP: Debt Camel
ALL FINALISTS:
| cantswingacat.co.uk/ |
| cordbusters.co.uk/ |
| debtcamel.co.uk/ |
| lousnews.co.uk |
| superlucky.me |
| thecomplainingcow.co.uk |
Best money vlog Sponsored by Idealo
WINNER: Mama Furfur
RUNNER UP: Stupid is the Norm
ALL FINALISTS:
Emma Drew
Mama Furfur
Mini Millionaire
Money Saving Mum
Money Tree Man
Stupid is the Norm
Best money podcast Sponsored by Schroders
WINNER: Money to the Masses
RUNNER UP: Meaningful Money
ALL FINALISTS:
| icfp.co.uk/podcast/ |
| mavenadviser.com/podcast/ |
| meaningfulmoney.tv/ |
| moneytothemasses.com/category/podcast |
| mrsmummypenny.co.uk/mrs-mummypenny-talks/ |
| spreaker.com/show/money-mindset |
Best money social media Sponsored by PensionBee
WINNER: Diary of a Frugal Family
RUNNER UP: Skint Dad
ALL FINALISTS:
| Coupon Mama |
| From Pennies to Pounds |
| Frugal Family |
| Lotty Earns |
| Mum’s Savvy Savings |
| Skint Dad |
Best designed blog Sponsored by Widgetmaker
WINNER: The Humble Penny
RUNNER UP: Emma Drew
ALL FINALISTS:
| emmadrew.info/ |
| lottyearns.co.uk/ |
| skintedmintedmum.co.uk/ |
| superlucky.me |
| thehumblepenny.com |
| themoneyprinciple.co.uk/ |
Best company, charity or brand money blog, sponsored by Multiply
WINNER: Money Saving Expert – Team and deals blogs
ALL FINALISTS:
This category will be voted for by the UK Money Bloggers community.
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