Revealed: The finalists for the 2017 SHOMO awards

shomos 2017

UK Money Bloggers and Quidco are really pleased to reveal the finalists for the 2017 SHOMO awards.

The SHOMO awards celebrate the best in money blogging, recognising all-rounders as well as niches as different as investing and frugal food! Seventy different blogs were nominated for 12 different categories. You can find out who made the shortlists below.

Categories are listed alphabetically, as are the finalists within the category.


Best frugal & thrift blog, sponsored by Idealo


Best frugal food blog, sponsored by Tastecard


Best money saving blog, sponsored by Sainsbury’s Bank


Best money making blog sponsored by Awin


Best investing or retirement blog, sponsored by Vanguard


Best parenting and money blog sponsored by


Best personal finance blog, sponsored by Lansons


Best specialist money blog, sponsored by Zeek


Best new blog sponsored by Experian


Best money vlog sponsored by Sainsbury’s Bank
Andy Webb
Cora Harrison
Emma Bradley
Emma Drew


Best money podcast, sponsored by Habito
Cash Chats
Informed Choice Radio
Meaningful Money
Money to the masses
One Giant Leap


Best money social media sponsored by Hootsuite
Emma Drew
From Pennies to Pounds (Instagram)
Lotty Earns
Savvy Mum UK (FB group)
Skint Dad (FB groups)


Our final shortlist is to acknowledge the great work done by non-independent blogs – essentially the people who weren’t eligible for the other categories because they have a big team behind them or are part of a large business or brand.

Best company or brand money blog, sponsored by Quidco


The shortlists were produced by the SHOMOs awards committee, chaired by Karyn Fleeting, aka Miss Thrifty. Any committee members nominated for a category were not involved in the selection process for that particular award.

There are also additional awards with the shortlists yet to be announced, and we’ll share more details on these later in the summer.

  • Money Blogger of the Year, sponsored by Quidco
  • International Money blog, sponsored by FinCon
  • Best designed money blog, sponsored by WidgetMaker

People’s Choice Award, sponsored by Yolt

Finally, every independent UK blog that was nominated is a contender for the People’s Choice award. So that’s 70 different blogs, and throughout August you’ll be able to vote for your favourite one. Here are all the blogs in with a chance:

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