SHOMOS 2021: The finalists revealed

Which bloggers are in with a chance of winning a SHOMO award?

The SHOMOs are the UK Money Bloggers’s community annual awards, with the first ceremony taking place in 2015. These awards mark the seventh time they awards have take place.

Alongside our usual awards celebrating the best in money blogging, this year we’ve expanded our categories recognising content creators using different platform.

Sadly the pandemic has once again shelved plans for a physical awards ceremony so the winners will be revealed online in late December 2021.

How the shortlists were decided

As always, anyone could nominate their favourite content – from blogs to podcasts to YouTube to social media. It didn’t matter how many nominations a blogger received, they needed just one to make the longlist.

Once a few ineligible nominees were removed, each category’s judges scored the entrants with the top six forming the shortlists.

The 2021 SHOMOs shortlists

Best New Money blog

One for the newbies. As long as the blog is about money and was started between June 1st 2020 and September 31st 2021, it’s in with a shout.

Best Money Saving blog

The site that helps you spend less and regularly cuts your costs through tips, deals, competitions, coupons or freebies.

Best Money Making blog

These blogs have the tricks and tips to boost your budget.

Best Personal Finance blog

These bloggers should know their stuff – and help you make decisions when saving and managing money, covering topics such as banking, bills and savings.

Best Frugal & Thrift blog

One for the blogs that help you spend as little as possible, these bloggers help readers get by with thrifty tricks and frugal tips.

Best specialist finance blog 

This award celebrates the blogs that provide insight and support to a specific financial area. From debt to financial independence to consumer rights. Debt Ethical Consumer Consumer FI Debt

Best investing blog

Who’s best helped you make the big decisions on investing your money?

Best money & lifestyle blog

Another category that recognises niche money bloggers, these finalists have cornered the market in money blogging for a specific lifestyle audience. Ethical Tech Travel Comping Food Minimalism

Best family money blog

Family finances are a popular topic for readers and these blogs help you make the most of your budget while raising kids.

Best money podcaster

These are the money and finance podcasts you can’t stop listening to. As with our blogging categories it’s the independents we’re looking for here.

Cash Chats
In Her Financial Shoes
Meaningful Money
Prosperity Project
Secrets To Savings
The Wallet

Best money YouTuber

These finalists make a difference to your finances via video on YouTube.

Andy Clever Cash
Anna Panda Boss
Shoestring Jane
The Humble Penny
The Subtle Investor

Best Instagram or TikTok influencer

Influencers are making a huge impact on Instagram and TikTok, but who’s best?

Best Facebook, Twitter or LinkedIn Financial Influencer

The original super social platforms can still reach a huge number of people and help them with their finances. Here the the groups, pages and accounts that made the shortlist.

Debt Camel –
Faith Archer –
Lady Janey –
Lynn Beattie –
My Second Hand & Frugal Life – –

Best new financial influencer

Recognising the social media influencers who started since June 2020.

Miss Personal Finance:
Fast Track:
Dafydd Morse:
Jason Mountford:
Matt Brighton:
All The Honeys:

Best diverse community money content

This new category for 2021 looks at blogs and channels which are championing money for specific groups, often those marginalised from traditional content. Example content that nominees could be focused on include gender, disablility, race, sexuality, age and religion.

Shortlist TBC

UKMB Community award

Recognising the community member who’s made an impact and helped others in the last year.

No shortlist

Finalist badge:

If you are a finalist you can download this badge and add it to your blog or social media. Please link to this page from the image, and mention & tag UK Money Bloggers in any social posts.

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