The winners for the 2019 UK Money Bloggers’ annual awards – the SHOMOs – have been announced!
Each of our 17 categories celebrate the best in money blogging from frugal food through to investing. The winners were revealed at our annual conference in London on September 14th 2019.
The 2019 Winners
You can read more about each individual category and the nomination criteria here. Finalists in each category are listed in alphabetical order. The winner is shown in bold and green. Runner ups are also in bold, but in blue. The other finalists are in red.
Legendary Money Blogger, Sponsored by Quidco.
A new award, recognising contributions to money blogging and the money blogger community. This year the winner was
Cass Bailey from Diary of a Frugal Family
Reader’s Choice Award, Sponsored by PensionBee
All 76 blogs which were entered for the awards are contenders for the People’s Choice, voted for by the public. The six blogs with the highest number of votes make up the shortlist.
| thecomplainingcow.co.uk |
| emmadrew.info |
| ladyjaney.co.uk |
| shoestringcottage.com |
| skintdad.co.uk (WINNER) |
| ThriftyMum.Com |
Best Personal Finance Blog, Sponsored by Yolt
| becleverwithyourcash.com (WINNER |
| debtcamel.co.uk |
| muchmorewithless.co.uk (RUNNER UP) |
| thefemalemoneydoctor.com |
| thehumblepenny.com |
| themoneywhisperer.co.uk |
Best Money Making Blog, Sponsored by Vanguard
| beemoneysavvy.com |
| boostmybudget.com |
| emmadrew.info (RUNNER UP) |
| ruthmakesmoney.com |
| skintdad.co.uk (WINNER) |
| timeandpence.com |
Best Money Saving Blog, Sponsored by Experian
| becleverwithyourcash.com (RUNNER UP) |
| muchmorewithless.co.uk |
| savings4savvymums.co.uk |
| shoestringcottage.com |
| skintdad.co.uk (WINNER |
| ThriftyMum.Com |
Best New Money Blog, Sponsored by PriceSearcher
| bronni.co.uk (WINNER) |
| katiesaves.com |
| littlemissfrugal.co.uk |
| misspennymoney.com |
| savvylondoner.co.uk |
| thriftylondoner.com (RUNNER UP) |
Best Family & Money Blog, Sponsored by Habito
| frugalfamily.co.uk |
| missmanypennies.com |
| mumssavvysavings.com |
| themoneysavingmum.com |
| themoneywhisperer.co.uk (WINNER) |
| ThriftyMum.Com (RUNNER UP) |
Best Investing Blog, Sponsored by Vanguard
| monevator.com |
| moneytothemasses.com (RUNNER UP) |
| muchmorewithless.co.uk |
| the7circles.uk |
| themoneyprinciple.co.uk |
| themoneywhisperer.co.uk (WINNER) |
Best Frugal & Thrift Blog, Sponsored by Widgetmaker
| ecothriftyliving.co.uk |
| frugalfamily.co.uk |
| muchmorewithless.co.uk |
| savvyinsomerset.com (WINNER) |
| shoestringcottage.com |
| thewalletmoth.com (RUNNER UP) |
Best Frugal Food Blog, Sponsored by Mediavine
| frugalfamily.co.uk |
| mattscafe.co.uk |
| savings4savvymums.co.uk (RUNNER UP) |
| shoestringcottage.com |
| skintchef.co.uk |
| thriftylesley.com (WINNER) |
Best Specialist Money Blog, in association with the Vulnerability Registration Service
| beautymarkdown.co.uk (RUNNER UP) |
| brokeinbristol.co.uk |
| cordbusters.co.uk |
| debtcamel.co.uk (WINNER) |
| superlucky.me |
| thecomplainingcow.co.uk |
Best Money Podcast, Sponsored by Rathbones
Best Money Influencer, Sponsored by Habito
Best Money Micro-Influencer,
| facebook.com/brokeinbristol |
| facebook.com/ThriftyMumCom |
| instagram.com/katiesaves |
| Instagram.com/lookingafteryourpennies |
| instagram.com/the.frugalfox (RUNNER UP) |
| youtube.com/c/mamafurfur (WINNER) |
Blog Post of the Year, Supported by PayPlan
SHOMOS success of the Year,
| Francesca Henry at From Pennies to Pounds |
Encouraging people to take control of their money with her budget planner product; starting people off on their journey of making extra money with the free money-making email course.
|
| Hollie Hutchinson at ThriftyMum.Com |
Successfully blogging her way through a challenging time in her life, and finding the balance between her drive to help others and her need to maintain some privacy. Hollie got into debt, found herself homeless, became a single mum, got divorced and is now saving for a new house again.
|
| Pete Matthew at Meaningful Money |
Successfully launching his book, The Meaningful Money Handbook. Managing an “incredible” Facebook Group: Meaningful Money Community: “the most friendly group with a hive of like-minded people who are non-judgemental and helpful.” Taking his podcast from strength to strength. Giving money and business guidance. “He is an inspiration.”
|
| Andy Webb at Be Clever With Your Cash |
Successfully expanding his digital empire to television, starring as the resident money expert in multiple series of Shop Smart Save Money on Channel 5. (RUNNER UP)
|
| Sara Williams at Debt Camel |
Playing a role in the demise of payday lender Wonga, and continuing to guide and support her loyal readers through the process of claiming compensation for their mis-sold loans. (WINNER
|
| UKMB for Reverse Advent Calendar Campaign | Another smash hit for our blogging community. |
Best Charity, Company or Brand Money Blog, Sponsored by PaySend
| moneyadviceservice.org.uk/blog (RUNNER UP) |
| moneysavingexpert.com/team-blog |
| monzo.com/blog |
| payplan.com |
| pensionbee.com/blog |
| savethestudent.org (WINNER) |
How the winners were decided
The chair of the SHOMO awards, Karyn Fleeting (Miss Thrifty) was joined by a blogger, journalist and sponsor representative to judge each award.
To ensure independence, blogger judges could not judge a category they were shortlisted for, and Karyn withdrew her blogs from contention on all categories.
Finalists badge
Winners are welcome to download this badge for their blogs. Please link to this results page from your badge and any blog posts you write about your win.
