The 2019 SHOMO award winners!

The winners for the 2019 UK Money Bloggers’ annual awards – the SHOMOs – have been announced!

Each of our 17 categories celebrate the best in money blogging from frugal food through to investing. The winners were revealed at our annual conference in London on September 14th 2019.

The 2019 Winners

You can read more about each individual category and the nomination criteria here. Finalists in each category are listed in alphabetical order. The winner is shown in bold and green. Runner ups are also in bold, but in blue. The other finalists are in red.

Legendary Money Blogger, Sponsored by Quidco.

A new award, recognising contributions to money blogging and the money blogger community. This year the winner was

Cass Bailey from Diary of a Frugal Family

Reader’s Choice Award, Sponsored by PensionBee

All 76 blogs which were entered for the awards are contenders for the People’s Choice, voted for by the public. The six blogs with the highest number of votes make up the shortlist. (WINNER)


Best Personal Finance Blog, Sponsored by Yolt (WINNER (RUNNER UP)


Best Money Making Blog, Sponsored by Vanguard (RUNNER UP) (WINNER)


Best Money Saving Blog, Sponsored by Experian (RUNNER UP) (WINNER


Best New Money Blog, Sponsored by PriceSearcher (WINNER) (RUNNER UP)


Best Family & Money Blog, Sponsored by Habito (WINNER)
ThriftyMum.Com (RUNNER UP)


Best Investing Blog, Sponsored by Vanguard (RUNNER UP) (WINNER)


Best Frugal & Thrift Blog, Sponsored by Widgetmaker (WINNER) (RUNNER UP)


Best Frugal Food BlogSponsored by Mediavine (RUNNER UP) (WINNER)


Best Specialist Money Blog, in association with the Vulnerability Registration Service (RUNNER UP) (WINNER)


Best Money Podcast, Sponsored by Rathbones (WINNER (RUNNER UP)


Best Money Influencer, Sponsored by Habito (WINNER) (RUNNER UP)


Best Money Micro-Influencer, (RUNNER UP) (WINNER)


Blog Post of the Year, Supported by PayPlan

Be Clever With Your Cash – Cheap chicken isn’t something to shout about (RUNNER UP)
Bronni – How much does it cost to buy a house?
Debt Camel – Guarantor loans – why guarantors & borrowers need extra protection
Lotty Earns – WARNING: Bee Loans recommended in Facebook groups? Don’t get stung (WINNER
The Humble Penny – The Real Cost Of Raising A Child
Thrifty Mum – 10 things to do if you’re going to be homeless


SHOMOS success of the Year, 

Francesca Henry at From Pennies to Pounds
Encouraging people to take control of their money with her budget planner product; starting people off on their journey of making extra money with the free money-making email course.
Hollie Hutchinson at ThriftyMum.Com
Successfully blogging her way through a challenging time in her life, and finding the balance between her drive to help others and her need to maintain some privacy. Hollie got into debt, found herself homeless, became a single mum, got divorced and is now saving for a new house again.
Pete Matthew at Meaningful Money
Successfully launching his book, The Meaningful Money Handbook. Managing an “incredible” Facebook Group: Meaningful Money Community: “the most friendly group with a hive of like-minded people who are non-judgemental and helpful.” Taking his podcast from strength to strength. Giving money and business guidance. “He is an inspiration.”
Andy Webb at Be Clever With Your Cash
Successfully expanding his digital empire to television, starring as the resident money expert in multiple series of Shop Smart Save Money on Channel 5. (RUNNER UP)
Sara Williams at Debt Camel
Playing a role in the demise of payday lender Wonga, and continuing to guide and support her loyal readers through the process of claiming compensation for their mis-sold loans. (WINNER
UKMB for Reverse Advent Calendar Campaign Another smash hit for our blogging community.

Best Charity, Company or Brand Money Blog, Sponsored by PaySend (RUNNER UP) (WINNER)


How the winners were decided

The chair of the SHOMO awards, Karyn Fleeting (Miss Thrifty) was joined by a blogger, journalist and sponsor representative to judge each award.

To ensure independence, blogger judges could not judge a category they were shortlisted for, and Karyn withdrew her blogs from contention on all categories.

Finalists badge

Winners are welcome to download this badge for their blogs. Please link to this results page from your badge and any blog posts you write about your win.

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