Show Me The Money Bloggers 3 and 2017 SHOMO awards – the agenda

SHOMO 2017

Here’s what you can expect from this year’s UK Money Bloggers conference, money fair and awards taking place on Saturday 23rd September 2017.


Show Me The Money Bloggers 3 in association with Yolt


10.30am – Registration opens

You’re welcome to arrive any time from 10.30 and grab a tea or coffee.


11am – Conference begins

Speaker: Andy Webb, UK Money Bloggers and Be Clever With Your Cash


Part 1: Your money


11.10am – Keynote
Unthink Money

A focus on insights about behaviours, habits, and influences that affect our spending in the 21st century.

Speaker: Pauline van Brakel from Yolt


11.40am – Panel
Have people stopped saving?

Faith Archer (Much More With Less) speaks to James Norton (Vanguard), Lynn James (Mrs Mummy Penny) and Mike Rawson (The 7 Circles)





Lunch is kindly provided by Iceland


Part 2: Your blog


1.10pm – Mini talk
The tools and apps to grow your blog and business

Speaker: Deepak Tailor from Latest Free Stuff


1.20pm – Mini talk
This year’s UK Money Bloggers Christmas campaign

Speaker: Sara Williams from Debt Camel


1.30pm – Panel
Are you selling out?

Most bloggers want to make money from their site, but is there a danger in prioritising short-term gain over a longer career and what’s best for our readers? We’ll discuss where to draw the line and look at some of the rules we all should be following when advertising or working with partners.

Andy Webb talks to Emma Drew (Emma Drew), Lotty Burns (Lotty Earns) and Katy Stevens (Katy Kicker)


2.10pm – Break


Part 3: You


2.20pm – Breakout groups 1
2.50pm – Breakout groups 2

This is where you’ll get to share your knowledge and ask your questions as we break out into small groups. Each table will have a top money blogger kicking things off (and making sure things don’t over run!) – but it’s an opportunity for everyone to get involved. Some tables are themed to a specific topic, while others are broader.

Places in each group will be limited but you’ll be able to book your spot very soon.

Group leaders include…

Bloggers: Di Coke (Super Lucky), Cass Bailey (Diary of a Frugal Family), Katy Stevens (Katy Kicker), Maria Nedeva (The Money Principle), Sara Williams (Debt Camel), Emma Drew (Emma Drew), Lotty Burns (Lotty Earns), Faith Archer (Much More With Less), Esther Mukoro (Money Nuggets), Martyna Sroka-Lalewicz (Money Saving Girl), Karyn Fleeting (Miss Thrifty), Laura Light (Savings 4 Savvy Mums), Becky Goddard-Hill (Baby Budgeting)

Brands: Deepak Tailor (Latest Free Stuff), Joe Garbett (Widget Maker) and Awin.


3.20pm – Break


Part 4: Your blog


3.30pm – Group highlights

A chance to share some of the things we learnt in the breakout groups


3.40pm – Mini talk
Protecting the online you

Speaker: John Webb from Experian


3.50pm – Panel
Mastering Facebook groups

We’ve seen a huge growth in Facebook groups in the last 12 months, so we’ll hear from group owners about their experiences of what works and what doesn’t.

Tom Church (Latest Deals) talks to Jenni Hill (Can’t Swing a Cat) and Cass Bailey (Diary of a Frugal Family).


4.25pm – Thanks and close


The Money Fair


Pick up a goody bag and chat to different brands keen to work with money bloggers. Plus you’ll be able pick up a gift or two.

At the Money Fair are:

Yolt: meet the team, try the app and walk away with a fantastic gift

Quidco: discover how your readers can get the most from the cashback site. Oh, and there’s some free chocolate! Enough said

Experian: find out how you could work with the team

Vanguard: learn about the investing platform

Ocado: take part in a sparkling wine blind taste test

Latest Free Stuff: what will you pick up in the lucky dip?

Awin: chat about how to monetise your site

Sainsbury’s Bank: your chance to win one of five Kindle Paperwhites

Tastecard: get your free restaurant discount card. Plus there are two annual cards up for grabs

Widget Maker: a great chance to try out some custom widgets for your blog

Zeek: grab a beer or glass of wine and learn how you can make money from the gift card resale app


Goody bag thanks: Idealo, Manomasa, Beer52, We Swap, NOW TV


The SHOMO awards in association with Quidco


5.30pm – The awards ceremony

Andy will hand over to awards co-chair Karyn Fleeting (Miss Thrifty) for our third annual awards celebrating the best in UK money blogging.

You can see the full list of nominees here.


6.45pm/7pm – Drinks and pizza

We’ll be cracking open some wine and ordering some pizzas to continue the fun.

When we run out of free booze we’ll head off to a nearby pub for those who want to keep on going.


Please note all timings, sessions and speakers are subject to change.

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